Happiness is Playing BINGO?!?!?

This TV message struck me as very odd the other day. There was a commercial for scratch and win bingo. The message of the commercial was, essentially, to obtain overall peace and well being, you need to take a minute out of your busy life to play scratch and win bingo. The catch phrase has been around for awhile, but never struck me as odd as it did in this commercial. I'm used to seeing it as the short term, shallow happiness (this doesn't make it much better, only different), but to make the leap to a deep routed sense of happiness coming from a scratch and win ticket - well - that really got to me.

It has me thinking about other messages we hear on the TV:
-A KitKat will give you an instant break
-A recent product provides a quick and easy slushy that will fix everything when you break your kid's model toy...
-If you eat at the Keg, you will be instantly surrounded by great, and great-looking friends.
-If you whiten your teeth, you will suddenly have more confidence and succeed at life.
-If you win millions of dollars, your life will suddenly be wonderful...

I don't think I really gave these messages the credit they deserve, but I've noticed that I am suddenly aware that my teeth aren't as white as they could be. I never noticed that before...

I guess that is why it is important to check the messages that we hear, how they effect us, what they could do to our perception, to our reality...

What do you think?